1. make nature measurable

Forests provide much more than just CO₂ storage – they promote biodiversity, water balance, soil quality and climate resilience. However, these services are difficult to quantify. The challenge lies in translating nature into measurable, verifiable and comparable data that companies and institutions can use reliably.

2. holistic effect instead of CO₂ focus

Regulations and markets are increasingly demanding a comprehensive “nature positive” approach. Companies must therefore not only neutralize emissions, but also actively strengthen nature. This holistic approach – going beyond CO₂ – is complex and requires high-quality methods, models and standards.

3. reliable data depth and validation

Conventional nature and compensation projects often work with imprecise or difficult to compare data. Credible environmental impacts require a new quality of measurement: high-resolution technology, clear methods and independent validation. This is precisely where many market players face major hurdles.

4. long-term safeguarding of ecosystem services

Forest services are only sustainable if they are secured in the long term. This applies to CO₂ as well as biodiversity and water regulation. The challenge: risks such as storms, pests, drought or incorrect use must be assessed, managed and hedged – in a transparent and comprehensible manner.

5 New sources of income for forest owners

Traditional forestry only covers part of the real added value that forests actually generate. Forest owners therefore often have no financial incentives for additional ecological services. The market is faced with the challenge of remunerating natural services fairly and at the same time making them sustainable and economically viable.

6. establish nature as an investable asset

For investors, banks and companies, natural capital is still hardly structured, standardized or recognized as an asset. The challenge is to bring ecosystem services into a form that can be invested in, insured and accounted for – while remaining ecologically clean.

7. ensure verifiability and transparency

Regulatory requirements such as CSRD or green claims demand clear evidence. Companies must be able to prove what environmental impact they actually generate. Without transparent standards, robust data and comprehensible methods, this is hardly possible – credibility is at stake.